Tuesday, February 2, 2010

What Is RSS (Really Simple Syndication)?

RSS is a web based format that is used to display content that is frequently updated. News, weather reports, blogs etc are examples of such content. The Web format is specified using XML. This XML is based on a standard web format that allows the information to be published once and viewed by many different programs.

Why syndicate your headlines with RSS?

  • RSS is a simple mechanism to generate updated data which can be customized with online portals.
  • A website that publishes some news, blogs can use another website headlines using RSS.
  • RSS files can be automatically updated.
  • RSS data is small and loads fast.

Explain the Relation between RSS and XML?

XML or Extensible Markup Language is used to organize generic information with tags in a structured document. Really Simple Syndication is an extension of XML is used to o organize headlines of news. RSS formats are specified using XML and can be considered as an extended schemas of XML.

Benefits to RSS

  • Ability to publish latest updates to the readers.
  • RSS displays the news and headlines to overwhelm the user. If the user wants details, he can click on the link of the actual content.
  • RSS has the ability to control the flow of information users receive
  • If the user feels that the content quality is not acceptable, he just needs to remove the feed from the RSS reader to avoid any content being read from that source.
  • Allows user to scan information from different sources.
  • Can be typically used for weather reports, blogs, headlines, discounts,

Why Create RSS?

  • RSS is a very strong technology used to display latest information from various sources.
  • RSS can be considered as the most acceptable standard to publish news.
  • RSS can be used to increase site traffic since different contextual information can be displayed.
  • RSS is simple to create. RSS can be used as a source of income on the site as well.
  • Allows user to subscribe or unsubscribe content coming from different sources in a simple manner.

Explain the disadvantages of RSS.

  • Graphics and photos are not supported by ALL RSS feeds.
  • RSS feeds don’t display the actual URL or name of the website. This may confuse the user.
  • Publishers can’t determine the number of users who must have subscribed using its feed.
  • Publishers cannot know the reason why some feeds were unsubscribed.
  • Creates more traffic on the site and server.
  • Finding RSS feeds can be difficult as they may not appear in search results.

RSS more effective than Email. Comment

RSS avoids the problem of Spam commonly observed in Emails. If the spam filter is ON, it may cause important emails to be rejected. This problem is avoided in RSS since the messages will always reach their intended target as it is with the help of RSS reader or RSS aggregator that fetches the messages.

Explain how to use RSS as an autoresponder with RSS Autopublisher.

An autoresponder is used to deliver messages to people who request them. The messages are delivered in a sequential manner. The RSS autoresponders work the same as email autoresponders except that they are used to deliver messages and not emails. The RSS autoresponder will send out messages in a timely manner as specified by the user. Campaign and sales messages are common scenarios where aurotresponder needs to be used. RSS autopublisher is used to publish the autoresponder messages as well as usual RSS feeds.

What is the difference between news aggregators and feed readers?

RSS feed readers and news aggregators are almost the same and used for reading feeds. News aggregators are used specifically to view news related feeds but technically can read any feeds.

What Is Atom in RSS?

An Atom is a XML document used to describe related information which is known as feeds. This document can contain elements or attributes from other XML namespaces. Atom is most commonly used for syndication of Web content such as Weblogs and news headlines to Web sites.



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